YOUR SIMPLE TOOLKIT FOR ISRAEL ADVOCACY

Principles for Effective Israel Advocacy

Focus on Reaching New Audiences: It’s easier to shape new opinions than to change established ones. Don’t spend energy trying to convince those firmly opposed to Israel.

Personal Storytelling Matters: Share authentic, unfiltered, and personal stories. Many around the world will connect with a genuine human experience.

Keep it Simple: Avoid sounding overly formal or like an official. Speak as you would with friends—this resonates better on social media.

Prioritize Emotion Over History: Emotional content connects more deeply than complex political or historical explanations.

Create Original Content: Instead of responding to negative posts, create your own narratives. Don’t give anti-Israel content more visibility by interacting with it.

Know Where You Can Make an Impact: It’s not about winning every argument; sometimes, sowing doubt or encouraging open-mindedness is a victory.

General Overview

Israel’s Defense: The Israeli Defense Forces (IDF) work to protect the citizens of Israel from terrorism.

Terrorism Targets Civilians: Terrorist organizations often deliberately target civilians, whereas the IDF makes efforts to minimize harm to the uninvolved.

Legal Oversight: Every action taken by Israel’s security system is subject to legal and judicial review, ensuring accountability and adherence to international law.

Messaging Guidelines

Share Stories of Unity and Resilience: Focus on examples of mutual aid, heroism, and solidarity within Israeli society.

Personal Connections Are Powerful: Share your personal connection to Israel, whether you’ve lived there, have family there, or have some other connection. This helps people empathize with your perspective.

Use Popular Hashtags: Stay relevant by using hashtags like #Israel, #StandWithIsrael, #IsraelAdvocacy, #PeaceInTheMiddleEast, and others that reflect current events.

Short, Impactful Videos: Video content tends to engage audiences more. Aim for clips no longer than 60 seconds, with 30 seconds being ideal for social media attention spans.

Involve Your Network: Ask your friends, family, and networks, both in Israel and abroad, to help share content and broaden your message’s reach.

Leverage Past Involvement: If you’ve participated in international, Jewish, or Zionist organizations, now is the time to engage those networks in advocacy efforts.

Content Sharing: If you’re uncomfortable creating your own videos, share content from others, especially videos and stories that effectively communicate Israel’s message.

Get Involved in the Advocacy Community

Join relevant social media and WhatsApp groups to coordinate and share content. Collaborate with others to amplify your message and stay updated on the latest materials available for advocacy.